不太隨波逐流; 也不太剛愎自用;
眼光決定我們的高度
We do not swim with the tide or be self-willed;
our vision determines our heights.
COMMITMENT

我們熱愛我們正在做的事,用心體會客戶的需要。也許我們不夠完美,但渴望做到盡善盡美。

We love what we are doing and have empathy towards the needs of our clients. We are not perfect, but we are eager to pursue perfection in all that we do!
OUR STORY
緣起於2004年,我們已經在業界建立了一個能達成品牌策略整合和協助品牌國外拓展的聲譽。我們喜歡創意,以策略分析為基礎,我們提供品牌打造、視覺溝通到空間運用的經驗,為那些願意做出改變、想要創新的客戶解決問題、提升價值。憑藉600多個項目和不同領域客戶的累積,我們現在已經發展成為一個 360°、提供整體解決方案的品牌顧問團隊,無論是品牌策略,品牌行銷的溝通傳達,引人入勝的廣告思維,包裝設計,展現獨特創意概念的展覽空間,體貼使用者經驗的商業空間; 從優化的策略到獨特的設計,軸心致力於提供多樣全面的服務,以完備我們所創造的品牌體驗。

我們為自己的工作態度感到自豪,仔細、全面、負責到底。這是用每一項工作證明自己的結果。我們與願意尊重專業的客戶合作,以建立長遠的夥伴關係為合作目標。對我們來說,做相同的事並不代表無聊,而是持續的自我挑戰和追求完美,所以當我們與志同道合的客戶進行合作時,我們總能表現出色超越預期; 發生1+1大於2的結果。

Founded in 2004, we’ve built a reputation for strategic brand integration and international brand promotions.
We enjoy creativity. Based on strategic analysis, we provide our experience from brand development to visual communication to space utilization. All are essential tools used to fix problems, enhance and refine for those who are willing to change for the better. Through collaborating on more than 600 projects with customers in various industries, we are confident that we are now developed into an all-dimensional, total-solutions brand consultancy. From brand strategy, communication of brand marketing, captivating ad thoughts, package design, exhibition space with a unique concept to commercial space aiming at improving user experiences, we are committed to the provision of optimized strategy and unique design with a multitude of comprehensive services completing the entire brand experience needs, in house, of our own creation.
Pride drives us to prove ourselves with our work precision, thoughtfulness, conscientiousness and success in all cases. We therefore only work with customers who value top tier professionals and aim to build long term partnership. For us, doing the same thing does not represent mundaneness but rather a constant pursuit of self-improvement and perfection; when working with like-minded customers, we always outperform ourselves and produce results which consistently beat expectations.



OUR SERVICES
軸心認為每個設計都應該有想法有主張,有效傳遞品牌的訴求,而我們對自己的定位,就是達成上述目標,使命必達的完成計畫執行。無論項目是簡單還是複雜,我們的目標和態度從不改變。

We believe that each piece of the design should have its own argument and concept that convey the appeals of the brand; therefore we expect of ourselves to always achieve that particular goal and complete the mission with our the highest level of perseverance. Regardless of the project complexity, our purpose and attitude remain constant and consistent.

ABC策略方法OUR ABC METHODOLOGY
A. Audit &
Strategy
  • 品牌診斷 BRAND AUDITS
  • SWOT和FAB分析 SWOT AND FAB ANALYSIS
  • 通路調查 CHANNEL SURVEY
  • 品牌架構 BRAND ARCHITECTURE
  • 品牌定位 BRAND POSITIONING
  • 市場調查 MARKET RESEARCH
  • 競爭分析 COMPETITIVE ANALYSIS
  • 消費者洞察 CONSUMER INSIGHTS
  • 焦點小組分析 FOCUS GROUP STUDIES
  • 品牌策略 BRAND STRATEGY
  • 溝通策略 COMMUNICATION STRATEGY
B. Branding &
Development
  • 品牌文化與價值 CULTURE AND VALUES
  • 品牌命名 BRAND NAMING
  • 工作坊和內部培訓 WORKSHOPS & TRAINING
  • 客戶接觸點 CUSTOMER TOUCH POINTS
  • 數位媒體發展 DIGITAL MEDIA DEVELOPMENT
  • 標誌設計 LOGO DESIGN
  • 形象識別 BRAND IDENTITY
  • 品牌手冊 BRAND GUIDELINES
  • 包裝設計 PACKAGING
  • 企業網站 WEBSITES
  • 店頭設計 STORE INTERIOR DESIGN
C. Communication &
Promotions
  • 公關 / 媒體管理 PR / MEDIA MANAGEMENT
  • 印刷品設計 PRINTING MATERIALS
  • 廣告 ADVERTISING
  • 企業短片 FILMING
  • 攝影 PHOTOGRAPHY
  • 展覽空間 EXHIBITION AND TRADE FAIR
  • 公關活動 CORPORATE EVENT
  • 研討會與座談會 SEMINARS AND SYMPOSIUM
  • 展示架 DISPLAY RACK DESIGN
  • 陳列室 SHOWROOM
  • 環境視覺設計 ENVIRONMENT GRAPHIC




OUR TEAM



完美的工作團隊都需要大腦和執行力的結合來完成工作。 軸心匯聚了來自不同專業和文化的人才,為品牌創造了跨領域的解決方案,改變品牌的思維並驅動更好的未來。我們由一群有經驗的品牌策略顧問、企劃專案管理者、空間和平面設計師組成,我們還和影片、數位/社群媒體、工藝等不同領域的夥伴合作。多年來累積建立的團隊是我們的力量,人是我們成功最大的資產。



A perfect team requires both brains and muscle to complete the tasks. We recruited talents from diversified professions and cultures to form interdisciplinary solutions for brands that change behaviors and empower us for a better tomorrow. Our team is comprised of brand strategists, project managers, and interior/ graphic designers of well-experience; we also collaborate with partners in video, digital and social media and a variety crafting sectors. The team we’ve built over the years is our strength and our people are central to our success.








We’re nice people.
Why not get in touch?

如果您想了解更多關於軸心所做的事情, 或者您想與我們討論合作,諮詢或其他任何事情,請隨時聯繫我們。 請放心我們非常友善,也不會咬人!!(只會慢慢走進你心裡....)

If you are curious about what we do or if you want to discuss our collaboration, or if you’d like to inquire or communicate about anything else, please feel free to contact us. We do not bite, we only nibble!


CONTACT