Maxland is a B2B2C customer-oriented functional fabrics company that provides high value-added technical fabrics to many leading global brands. In order to meet the needs of various new technologies and functions, Maxland has invested a lot of energy in product development and innovation to provide fabrics suitable for various activities and weather conditions. Maxland can integrate the supply chain from weaving to post-processing, making its flexibility fully reflected in production and delivery.
In the past, Maxland’s simultaneous use of two logos caused confusion in brand recognition. The brand lacked overall integration of brand identity which depleted their marketing resources and caused their excellent product offerings to be drowned in the market. Maxland expects to clearly define their brand image, brand position and organize their product lines in order to continue to develop new products in the future echoing their brand value and expanding their business and overall market.
AXIS held internal brand workshops of brand development for Maxland, successfully increased employee brand knowledge and recognition of brand transformation.