Sportsline, a brand in the Health and Fitness Industry, is a holistic Sports services company which provides an all-encompassing system, created from the sum of several professional medical solutions in-order to arrive at the most effective and efficient diagnostic/therapeutic/training methods - Tailored for the needs of the individual. Sportsline has always been very popular amongst competitive Athletes. However, in order to expand scope and scale we helped Sportsline to be positioned as the “Professional Athletics and Sports Service for the Masses” offering “Elite Sports Services to All!
Sportsline became very popular amongst the health and fitness community and professional athletes however, with a highly scientific and technical image Sportsline was only able to attract professional athletes and was unable to scale the business. In order to take Sportsline “mainstream”, we helped create a scalable lifestyle branded model targeting the full spectrum of the Health and Fitness Market thereby enhancing its brand awareness in the general Wellness space and greatly increase its overall market share.
Sportsline grew from a niche entity in the Hong Kong’s semi-pro athlete market to a significant, multi-segment player in the Asian fitness market, gaining notoriety in the media and forging partnerships from established global brands, who collaborate exclusively with Sportsline to distribute their products in Asia.
Sportsline became a well-established media source both on and offline holding monthly industry events, as well as annual conferences in all major sports attracting speakers and partners from the MBA, FIFA, International Tennis, Golf and more.
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