With over 20 years of R&D experiences, it is hard to overlook Chosen’s insistence on bike hubs and their persistence in creating products with perfect glides, smooth movement, and high-performance explosive moments. The self-owned brand only develops premium products, hence we injected the seal character of the brand name in Chinese to its logo and positioned it as a “Well-defined Component.” The comprehensive image design produced a premium taste; the shield-shaped logo of masculinity and clean-cut metal interconnection brings out the wild nature of the products thus associated with its unrivaled quality. Luxuries are where we positioned Chosen. We created an environmental-friendly paper structure that is able to protect and display. We set our target of visual advertising with an entry of aesthetic to escalate the product image, promoting bike hubs from playing as a supporting character to the antagonist of power sports!