MARSONE is a cable manufacturer with productions of bicycles, motorcycles and automobiles, brake and derailleur cable housings, and inner wires for medical and agricultural machinery. To improve on the old design of high complexity while still maintains as an identifiable logo for MARSON, we kept the core of its logo, the “horse.” The image of “horse” indicates positivity, momentum, valiance and stable continuity, which defines the core value of MARSONE: insist on product development and seek for breakthrough and high toughness that lead to the top-notch quality. We modified the original logo with a simple touch; readjusting the dash, angle, proportion to enrich the stereoscopic imagery. The primary setting made use of the color red that symbolizes courage and passion, together with the color charcoal grey that creates a sense of high-end for the product, thus bringing out the modernism of the new logo.