大多數企業領導⼈專注於創造利潤,認為“建立”品牌,是將資源投注在廣告和行銷推廣上。不過他們常常忽略一件事,品牌的一些核心要素才是重要的基礎磐石,若是輕忽了,將會付出昂貴代價,因為當品牌在市場產⽣既定印象後,就會根深柢固,難以翻轉。我們相信,品牌在進入市場之前,先進⾏優化是非常重要的前提。
Most business leaders focus on making money and “building” their brands by spending their resources on advertising and promotions, however they often miss the most important fundamentals along the way. This may be very costly in the long run. Once a brand is set in the minds of the market its very difficult to change. At AXIS we believe that it is crucial to optimize your brand before it is communicated to the market!
Our ABC Methodology helps brand builders identify problems as well as trends, consolidate strategies and reach the most effective solutions in a clear and organized way.
我們將檢視企業品牌的市場定位與效能,評估核心競爭力,並比較分析競爭對手的狀況。這個階段我們將幫助品牌知悉目前的優勢、劣勢或矛盾,藉以改進與發現潛在的全新發展機會。
We always begin with a thorough examination of a brand’s current position in the market compared to its competitors and a review of its effectiveness. It helps you determine the strength of your brand together with its weaknesses or inconsistencies. Thereby uncovering opportunities for improvement and new developments.
客⼾如何辨識您的品牌和體驗服務?一個優秀品牌所代表的涵義,不僅僅只是標誌而已,舉凡服務風格、員⼯制服、名片、品牌空間氛圍、⾏銷方式和廣告等,都會體現出整體價值。
How do your customers recognize and experience your business? A strong brand is more than just a logo; it’s reflected in everything from your customer service style, staff uniforms, business cards and promises to your marketing materials and advertising.
當企業成為“媒體發佈來源”, 除了向⽬標受眾、投資者、客⼾或⼀般⼤眾展現品牌產品服務之外,同時也傳達了產業訊息、企業價值及⽬標使命等等。21世紀的品牌溝通重點,在於透過合適的傳播渠道,鎖定特定客戶群或個人,傳送經過設計的個性化訊息給意見領袖與重要影響力者,引發熱烈的迴響及互動。
Your company is now a “Media Source” presenting industry information, your company values, objectives and mission about key products and services to your target audience, investors, customers or the general public. In the 21st century, communications objectives focus on more customized messages, delivered in focused channels, by the right influencers and key opinion leaders in the pursuit of targeting specific customer groups or individuals. Creating high responses from highly optimized brand interaction and engagement.
Our growing branding and marketing capabilities reflect our passion for turning your brand into a compelling driver of enduring value. Our mission is simple: to work collaboratively with our clients to create fresh, powerful and effective brands. We’re fast-thinking and have an interactive, open way of working. We put solving our client’s brand challenges at the heart of what we do and we work with you to create customized solutions that best solve your creative and strategic brand challenges.
為傳統產業注入新思維,扭轉老化企業形象,我們幫助De Licacy建立了新的品牌形象,並貼近國際市場趨勢。
Adding contemporary thinking into a traditional industry and reverse the old-fashion corporate look and feel. We’ve helped De Licacy build new brand images, and achieve international market trends.
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Maxland是一家以客戶為中心的功能性面料公司,為全球許多一流的領導品牌提供高附加值的技術面料。Maxland希望明確定義其品牌形象,釐清品牌定位與產品優勢,以精準的接觸目標客戶。
Maxland is a customer-oriented functional fabrics company that provides high value-added technical fabrics to many leading global brands. Maxland expects to clearly define their brand image, brand position and brand advantages to contact with target customers precisely.
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Sportsline是一家提供整體運動服務的健身領域品牌。藉由全方位的體能檢測系統,以專業復健醫療為基礎,為個人需求量身定制能達到最有效的診斷/治療/訓練的健身方法。
Sportsline, a brand in the Health and Fitness Industry, is a holistic Sports services company which provides an all-encompassing system, created from the sum of several professional medical solutions in-order to arrive at the most effective and efficient diagnostic/therapeutic/training methods - Tailored for the needs of the individual.
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