尚益子品牌視覺識別設計_AXIS軸心設計
SUNNY

尚益染整長久以來致力於為地球的永續發展提供更友善的解決方案,產品涵蓋戶外機能服飾、高端運動服飾,和專業防焰工裝面料。其中Solapel超耐久撥水系列產品更是備受矚目。每年持續投入比別人更多的資源改善生產設備與製造流程,在用水及能源節省上都有相當的成效;於2018年底成為全台第一家全面改用蒸氣為生產能源的紡織工廠。

Sunny has been long dedicated in providing friendlier solutions for a sustainable development of earth, and its products range from outdoor functional garments to high-end sportswear and professional flameproof tooling fabric, among which the Solapel ultra-durable water repellent product series are under the spotlight. The company continues to invest additional resources each year to improve on the production equipment and the manufacturing processes, with significant results seen from the conversation of water and energy. Sunny became the first textile factory to be fully adopting steam as the method for energy production in Taiwan at the end of 2018, which is an energy system that excels better in eco-friendliness.



CHALLENGE

尚益在紡織產業走過三十多個年頭,如今已是各大品牌信賴的供應商之一,也已經擁有相當多元的產品種類。各個產品有各自獨特的優點,卻缺乏疏理與包裝,以至於企業整體形象缺少一致性,優秀的產品找不到繼續推向更廣大市場的突破口。尚益期待藉由與軸心的合作,為品牌開創更大的可能性。



After more than 30 years of immersion in the textile industry, Sunny has become one of the trustworthy suppliers for various major brands, and now possesses relatively diversified product categories. Each product contains respective advantages, though the lack of organization and packaging has resulted in the absence of consistency for the overall image of the company, where the excellent products are unable to locate the breach for a continuous propulsion to the market. Sunny looks forward to work with AXIS and create additional degree of possibility for the brand.






CONSULTING WORK

A.診斷與策略 • 進行內部檢視找出核心問題。
• 疏理產品線,利於內部管理、行銷計畫安排以及未來產品開發。
• 制定品牌重要元素,包括品牌願景、優勢、形象識別等。

B.品牌與發展 • 以永續循環作為品牌主軸,所有產品開發、形象策略均圍繞在持續性、循環性、環境保護的概念上。
• 針對過時的網站重新規劃,由UI/UX打造符合策略的品牌形象基調,強化專業形象。

C.溝通與推廣 • 強化重點產品並設計全新的視覺形象,以利業務的加強推廣。
• 提供國內外的商業展覽整合規劃,每次展會搭配該季主推的產品做主題包裝,為展場注入新能量。


A.Audit and Strategy • Implement internal audit to locate core issues.
• Organize product lines to facilitate internal management, arrangement of marketing plans, and the development of products.
• Stipulate brand strategy, including vision, strengths, and identity.

B.Branding and Development • Focusing on sustainable circulation as the brand principle, all product development and image strategies are surrounded on the concepts of persistence, circularity, and environmental protection.
• Reorganize and update the website planning, improve on outdated or inadequately used website, and create a fundamental image that conform to the brand strategy using UI/UX, which reinforces the professional and distinctive image.

C.Communication and Promotion • Reinforce key products and new visual designs to facilitate enhanced promotion on businesses.
• Provide integration planning for international commercial exhibition, and execute themed packaging for the seasonal highlight products of the particular quarter in each exhibition to infuse new energy to the venue.



RESULTS

Solapel超耐久潑水識別設計
新科技結合永續環保誕生出尚益最引以自豪的超耐久撥水加工,作為重點產品,打造專屬的標誌設計及視覺形象,使產品獨特性得以彰顯。

專業防焰識別設計
以保護為此產品線的形象設計主軸,以高水準的產品提供高風險工作族群最謹慎的防護。

Elastech超彈面料形象設計
強調在各種場合都表現優異的彈性,多樣且舒適的串連起人們生活的每個時刻,除了著重表現布料的「彈」與「多」,也緊扣企業環保循環的理念。

網站改版設計
以無限循環作為新形象概念,在首頁就充分凸顯企業對環境保護的重視。網站內的資訊重新整理,使理解企業、閱讀網站變得容易,為使用者提供更好的使用體驗。一致的形象設計提升企業帶給人的專業形象。

Sunny website

國內外商業會展
因應每次企業要主打的重點產品,設計出不同的展場體驗,產品視覺的重新定義也為企業形象帶來更高的能見度與詢問率。

 

Solapel Ultra-Durable Water Repellent – Visual Identity Design
The integration of new technology and sustainable eco-friendliness has derived the proudest ultra-durable water repellent processing, where an exclusive logo design and visual images have been created for this key product in order to manifest the distinctiveness of the particular product.

Professional Flameproof – Visual Identity Design
PROTECTION serves as the chief image for this production line, which offers the most prudent protection for high-risk work groups through high quality products.

Elastech - Image Design
Emphasizes on the remarkable elasticity for various occasions, which diversely and comfortably concatenates each moment of the daily life, where the concept of eco-friendliness and circulation from the businesses is also closely linked, in addition to the emphasis on the “elasticity” and “abundance” of the fabrics.

Website Modification
The new image concept of infinite circulation fully highlights the business’s emphasis on environmental protection from the first page of the website, and the information within the website has been reorganized to make understanding of the business and the reading of the website much easier than before, as well as provider a better user experience. The consistent image design has elevated the professional image for the business.

Sunny website

International Commercial Exhibitions
Design various venue experience in accordance with the major products highlighted by the business each time, and the redefining of the product visual has elevated visibility and enquiry for the brand.

 



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