Sunny has been long dedicated in providing friendlier solutions for a sustainable development of earth, and its products range from outdoor functional garments to high-end sportswear and professional flameproof tooling fabric, among which the Solapel ultra-durable water repellent product series are under the spotlight. The company continues to invest additional resources each year to improve on the production equipment and the manufacturing processes, with significant results seen from the conversation of water and energy. Sunny became the first textile factory to be fully adopting steam as the method for energy production in Taiwan at the end of 2018, which is an energy system that excels better in eco-friendliness.
After more than 30 years of immersion in the textile industry, Sunny has become one of the trustworthy suppliers for various major brands, and now possesses relatively diversified product categories. Each product contains respective advantages, though the lack of organization and packaging has resulted in the absence of consistency for the overall image of the company, where the excellent products are unable to locate the breach for a continuous propulsion to the market. Sunny looks forward to work with AXIS and create additional degree of possibility for the brand.
A.診斷與策略 • 進行內部檢視找出核心問題。
B.品牌與發展 • 以永續循環作為品牌主軸，所有產品開發、形象策略均圍繞在持續性、循環性、環境保護的概念上。
C.溝通與推廣 • 強化重點產品並設計全新的視覺形象，以利業務的加強推廣。
A.Audit and Strategy • Implement internal audit to locate core issues.
• Organize product lines to facilitate internal management, arrangement of marketing plans, and the development of products.
• Stipulate brand strategy, including vision, strengths, and identity.
B.Branding and Development • Focusing on sustainable circulation as the brand principle, all product development and image strategies are surrounded on the concepts of persistence, circularity, and environmental protection.
• Reorganize and update the website planning, improve on outdated or inadequately used website, and create a fundamental image that conform to the brand strategy using UI/UX, which reinforces the professional and distinctive image.
C.Communication and Promotion • Reinforce key products and new visual designs to facilitate enhanced promotion on businesses.
• Provide integration planning for international commercial exhibition, and execute themed packaging for the seasonal highlight products of the particular quarter in each exhibition to infuse new energy to the venue.
Solapel Ultra-Durable Water Repellent – Visual Identity Design
The integration of new technology and sustainable eco-friendliness has derived the proudest ultra-durable water repellent processing, where an exclusive logo design and visual images have been created for this key product in order to manifest the distinctiveness of the particular product.
Professional Flameproof – Visual Identity Design
PROTECTION serves as the chief image for this production line, which offers the most prudent protection for high-risk work groups through high quality products.
Elastech - Image Design
Emphasizes on the remarkable elasticity for various occasions, which diversely and comfortably concatenates each moment of the daily life, where the concept of eco-friendliness and circulation from the businesses is also closely linked, in addition to the emphasis on the “elasticity” and “abundance” of the fabrics.
The new image concept of infinite circulation fully highlights the business’s emphasis on environmental protection from the first page of the website, and the information within the website has been reorganized to make understanding of the business and the reading of the website much easier than before, as well as provider a better user experience. The consistent image design has elevated the professional image for the business.
International Commercial Exhibitions
Design various venue experience in accordance with the major products highlighted by the business each time, and the redefining of the product visual has elevated visibility and enquiry for the brand.