YKK展場設計-2017TITAS台北紡織展_AXIS軸心設計
YKK

開門見山以「拉鍊」作為整場的主軸與形象上連結,活潑地將該品牌之產品特色,包裝整個空間,以拉鍊拉開的各面造型作為視覺展開之序幕。

合作初期,該個案就希望以簡單清晰為設計走向,由於產品本身在整件服飾上不一定可以立即被看見,因此軸心規劃以直覺明瞭的方式呈現品牌之重點,呼應產品型態及形象,在流線的造型表現之中,將各區的展品作各類形式的呈現。

“Zips” are used as the main theme and image concatenation for the overall exhibition, where the product features of the brand are vividly applied on the entire space to, and various shapes of opened zips are used as the opening ceremony for the visual experience.

The project had departed from a simple and vivid design orientation during the initial collaboration period. As the product is not instantly seen from the overall garment, the core planning wishes to render the key elements of the brand in a direct manner to echo with the product pattern and image, and the products from each area are displayed through different approaches amidst the flowing shapes.

Previous EventNext Event