元家展場設計-2015食品展_AXIS軸心設計
元家

在許多公協會聯展中看到的狀態,常受限那些既有的制式看板造型或場地規範,而無法在每次劃分攤位後讓企業本身形象或每次的需求作適時的滿足、突破,這是偶爾且常見的窘境。該個案也是因為如此,所以從第一次的合作,至後續不同尺寸的攤位劃分,我們除了滿足每次需求的表現外,更形塑每一年客戶於市場的形象語彙。

從一系列日式料理的餐酒館到居酒屋型態,是該品牌切入市場想要呈現的形象,原因是冷凍海鮮類產品是該企業主要商品之一,尤其是旗下的品牌主打的型態;所以在聯展框架的受限中,在每次的展覽都要因應當時當下的侷限,需適時地呈現當年的型態需求並衍展出每一次不同的變化!看了這些不同空間的展現,您是否也應跳脫框架,在被侷限的空間中大膽地展現您想表達的空間形象!

Numerous associations and unions are often restricted by the existing standardized boards or venue specifications, and are unable to obtain satisfaction in corporate image or exhibition requirements after each stall partition, which is a rather common predicament, as well as the reason that Yen & Brothers had found AXIS in the hope of seeking for breaking through restrictions. Ever since the first collaboration, we have not only satisfied on the exhibition requirements of each exhibition for the succeeding stall partition of various sizes, but also moulded the annual communication theme for the client in the market.

Yen & Brothers focuses on frozen aquatic products, and wishes to express its market form and major position that ranges from Japanese restaurants to izakaya. Under the restrictions imposed by the framework of joint exhibition, each exhibition has to correspond with various confinements and challenges, and the timely rendering of the communication theme further derives successive changes. Should you exit from the existing cogitation, and courageously manifest your creative advocates, after seeing these innovative display of framed spaces?

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