冠霖紡織視覺插畫設計_AXIS軸心設計
Synnix

Synnix品牌強調以人為中心,以提供專業、親切服務的紡織人自居。而當Synnix第一次與軸心會面時,所提出的期待就是如何在維持品牌核心價值的同時又能有所突破,讓形象是與時並進的。軸心在新形象的規劃上延續了以人為主的形象基礎,藉由插畫做為輔助創造出全新有趣的視覺形象,我們先繪製出同仁樣貌再串連出品牌的理念,同時以對話框的形式在文宣品中帶出主題訴求,象徵品牌樂意也期待與客戶的對話。我們重新打造包含:品牌介紹手冊、產品展示冊、布卡掛牌、網站、參展空間等全新的設計為品牌翻新了樣貌,提出一個有別於其他紡織同業的獨特形象:容易親近、有趣又不失專業。
 

Emphasizing on humans as the core, Synnix focuses on providing professional and friendly textile services, and had proposed the wish in maintaining the core values of the brand while also achieve breakthroughs when meeting with AXIS for the first time, which allows the image of the company to progress with the times. AXIS has extended the brand image that focuses on humans for the planning on the new image, and created pristine and intriguing visual images from the supplementary of the illustration. We first drafted the appearances of the employees, and linked these characters with the idea of the brand, then derived the appeal of the theme from the literature through a design of dialog boxes, which symbolizes how the brand is willing and looking to communicate with its clients. We have transformed and given a look for the brand introduction brochure, product brochure, cloth tags, website, and the exhibition space, and proposed a distinctive image that differs from other competitors in the textile industry: friendly, interesting, and yet professional.

Previous EventNext Event