展頌紡織展場設計-2019TITAS台北紡織展_AXIS軸心設計
Chainlon

展頌與軸心的合作起始於企業與旗下產品線品牌的行銷方向重新整合與轉變的階段,希望藉由去蕪存菁的過程,確立更清晰且獨特的產品形象,並同時傳達企業最核心的追求永續重視環保的精神。不同展覽展出的主題截然不同,經過反覆的探討,我們以“減法”原理整合出簡約現代感十足的空間形象表現,為各品牌創造全新的詮釋方式。環保訴求結合植栽帶出綠色意象與生活連結; 創新訴求則與科技感做呼應,為參觀者帶來有別以往的感受與新一代印象。

Chainlon began working with AXIS from the reintegration and transformation phase for the marketing orientation in the former and its affiliated product lines, hoping to establish product images that are more vivid and distinguishing, as well as transmit the core value of the company that is the pursuit of sustainability and the emphasis on eco-friendliness, through a decontamination process. Different themes have been exhibited from various exhibitions, and after repeated discussion, we have created a minimalistic sense of contemporary in the spatial image from the principle of “subtraction”, and introduced distinctive appearances for various brands. The idea of “green” and eco-life is brought out by the decoration of plantations, and the concept of innovation is manifested through the sense of technology, which generated a new perception for the visitors, and an impression for the new generation.

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