富邦展場設計-2020金融博覽會_AXIS軸心設計
FUBON

2020台北金融博覽會,富邦金控攜手各家子公司,以「富邦帶你一起Run」為主題參展,結合長期支持的馬拉松運動,呈現富邦「正向的力量」的企業精神與品牌形象。

設計初始,我們首先思考如何完善地規劃五大區域及安排人流動線,再有脈絡地整合整體視覺設計,以專屬富邦的跑道場景,串聯各子公司所屬五大站點 :「小資起跑」、「安心保險」、「親子理財」、「財富衝刺」以及「退休規劃」傳達人生如同一場馬拉松,而富邦陪伴大家跑向美好人生的概念。

結合搶眼動感的視覺設計與獨特的燈光設計,我們打造了一場猶如運動賽事現場的展覽空間,亮眼吸睛又不失專業。首次的合作,軸心團隊與富邦很快地達成默契,一路從空間規劃、設計整合到活動安排,不斷地交流與溝通,並能因應所需及妥善解決問題,使佈展過程到最後展出成果也持續正向前進!

Fubon Financial Holding presented themselves with the theme of “Keep on Running” in the 2020 Taipei FinExpo, which combines with the marathon that the company has been supporting for a long time, and renders the corporate spirit and brand image of “positive energy” for Fubon.

During the preliminary design phase, we first thought about a perfect planning for the 5 major areas and the arrangement in the flow line, then  integrated the overall visual design by concatenating the 5 prominent stops of the subsidiaries, which were “go bourgeoisie”, “safe insurance”, “parent-child financing”, “wealth stimulation”, and “retirement planning” by using the exclusive runway scenery that conveyed the idea in where Fubon will be accompanying everyone in the journey towards a better life that resembles a marathon race.

By combining dazzling visual with unique lighting design, we built an exhibition space that resembles the site of a sports event, with captivating elements yet no deficiency in professionalism. For the first collaboration, AXIS had swiftly achieved chemistry with Fubon from spatial planning, design integration, to event arrangement, where the constant exchange and communication are able to respond to the requirements and perfectly resolve all issues, which explains the continuous advancement from our entire cooperation.

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