Emphasizing on humans as the core, Synnix focuses on providing professional and friendly textile services, and had proposed the wish in maintaining the core values of the brand while also achieve breakthroughs when meeting with AXIS for the first time, which allows the image of the company to progress with the times. AXIS has extended the brand image that focuses on humans for the planning on the new image, and created pristine and intriguing visual images from the supplementary of the illustration. We first drafted the appearances of the employees, and linked these characters with the idea of the brand, then derived the appeal of the theme from the literature through a design of dialog boxes, which symbolizes how the brand is willing and looking to communicate with its clients. We have transformed and given a look for the brand introduction brochure, product brochure, cloth tags, website, and the exhibition space, and proposed a distinctive image that differs from other competitors in the textile industry: friendly, interesting, and yet professional.