Most business leaders focus on making money and “building” their brands by spending their resources on advertising and promotions, however they often miss the most important fundamentals along the way. This may be very costly in the long run. Once a brand is set in the minds of the market its very difficult to change. At AXIS we believe that it is crucial to optimize your brand before it is communicated to the market!
We always begin with a thorough examination of a brand’s current position in the market compared to its competitors and a review of its effectiveness. It helps you determine the strength of your brand together with its weaknesses or inconsistencies. Thereby uncovering opportunities for improvement and new developments.
How do your customers recognize and experience your business? A strong brand is more than just a logo; it’s reflected in everything from your customer service style, staff uniforms, business cards and promises to your marketing materials and advertising.
Your company is now a “Media Source” presenting industry information, your company values, objectives and mission about key products and services to your target audience, investors, customers or the general public. In the 21st century, communications objectives focus on more customized messages, delivered in focused channels, by the right influencers and key opinion leaders in the pursuit of targeting specific customer groups or individuals. Creating high responses from highly optimized brand interaction and engagement.
Adding contemporary thinking into a traditional industry and reverse the old-fashion corporate look and feel. We’ve helped De Licacy build new brand images, and achieve international market trends.
Maxland is a customer-oriented functional fabrics company that provides high value-added technical fabrics to many leading global brands. Maxland expects to clearly define their brand image, brand position and brand advantages to contact with target customers precisely.
Sportsline, a brand in the Health and Fitness Industry, is a holistic Sports services company which provides an all-encompassing system, created from the sum of several professional medical solutions in-order to arrive at the most effective and efficient diagnostic/therapeutic/training methods - Tailored for the needs of the individual.
After being in the textile industry for more than 30 years, Sunny has become one of the trustworthy suppliers for various major brands, and its pursuit of excellent products continue to actuate the vast market. Sunny looks forward to working with AXIS and create additional degree of possibility for the brand.