Are you planning to build a new website for your company, or do you have concerns about the current website?
We are happy to provide you with FREE guidance.
Your brand's website is your business card to potential clients, and it is also the tool that allows your current clients to know more about you, your products, and your services. We know that optimize brand website can be exhausting if you do not have a specialized team.
To help you reach your goal, AXiS image will provide website optimization services, aiming to formulate a clear hierarchical content structure, create an exceptional customized visual design aligned to your corporate brand image, and furnish the visitors with a responsive design for multiple screen sizes while keeping short loading times.
As partners, we can help you maximize your brand website's value.
Beginning with collecting the data of your website visitors, we employ useful data tools such as Google Analytics and Google Search Console. Also, use Ahref and Moz as digital analysis tools to obtain more valuable data for your business.
For example, through what channel do visitors enter the website? Which page gets more attention? Or which are suitable keywords for your business?
It is merely the beginning; we go far more than that. The next step is to interpret the collected data and render them helpful in developing a strategic basis for enterprise actions. Though it may seem complicated, it is not unattainable!
All improvement to the website commences with an understanding of the website's current status.
First checking your website, we will first interview the enterprise to comprehend its business goals and marketing strategies.
Second, make sure that your website has been connected to Google Analytics (UA or GA4) and Google Search Console. If not, we will help you to set up.
Next, it's to start to analyze your and your website to find keywords and backlinks where your competitors' websites are working better than yours.
Finally, we will test the website using Lighthouse to get data about website optimization based on performance, accessibility, best practices, and SEO as a "Suggestions about Website Optimization" to formulate the website optimization strategies.
Google Analytics Universal Analytics (UA) is the version most websites have been using until now. But, it won't be processing new data starting on July 1, 2023.
The reason is that Google launched GA4, which improves how the data is stored, making it more flexible and useful for reports.
Keep in mind that in GA4, you won't have your UA data by default. You will still have access to your data in UA, but it won't be available in GA4 reports.
Before Google terminates the UA, you should configure the GA4 on your website as soon as possible to have more extensive historical data when UA stops processing new data. Feel free to contact us if you need any help.
It is crucial to find the right target for company websites. However, before we move to that topic, it is equally important to understand the problems that your clients are facing.
You know all about your products and believe that they are the best solution for your audience in the market. But if it is not what your audience is looking for or if you don't know how to connect your solution to their problem, they will search for somebody else who does it.
We can help you identify the keywords and queries that will help you connect with your audience and bring more traffic to your website.
Search Engine Optimization drives organic traffic to your business' websites and provides audiences great experiences, enabling them to find what they are looking for.
Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.
Starting from examining and analyzing the audiences' search intent and the performance of the enterprise and its competitors to help you select the appropriate keywords and improve the website exposure in the search engine.
SEO lies at the heart of digital marketing. AXiS image commits to formulating ideal SEO strategies for brand websites and improving the overall performance of digital marketing (content marketing, social media marketing).
In SEO strategies include analysis, keyword, copy writing suggestion, design, and development, and social media management.
Starting with eliminating the technical issues that may affect the website's performance.
Implementing various items according to different goals to put forward suggestions for website optimization.
We will then conduct a keywords study on the existing website's content, including a cross-analysis of keywords adopted by your competitors, to provide your business with ideas or propositions for website content adjustment.
You may resort to both SEO and advertising since they are not incompatible.
However, our advice is only to use paid search advertising when you have possessed sufficient information about the audiences or need to get immediate results.
Suppose you hope to produce a lasting effect on a website with only limited traffic. It is best to collect data through website analysis and use paid search advertising to attract the target audiences after SEO.
In short, SEO is a long-term task that can attain continuous exposure to your business' websites without spending a good amount of money by constantly optimizing the content. Ads are for immediate results. Both are meant to direct traffic to your website, yet the latter only works meanwhile you paying.
Honestly, it is impossible to precisely set a time frame for SEO since it depends on external factors, such as SERPs (for example, Google) algorithms. Also, your competitors may continue improving their content and that can affect your content to rank higher.
Therefore, It may take weeks or even months to see an improvement in SERPs. With the help of keywords related to trends or innovative ideas, you may see results within 4 to 6 months. However, in less competitive keywords, you can see results faster.
It is possible but not easy. Neil Patel, an SEO expert, said: "It's a big waste of time for you to focus all of your energy on ranking number 1 on Google for a specific term or even a handful of terms."
Of course, it is advantageous to do so, but it does not mean everything. Neil Patel uses as an example his blog, zero keywords rank as #1 and continues increasing his traffic. How is it possible?
Most website traffic comes from long-tail phrases, and he instead creates a fantastic user experience, overall organic traffic growth, and conversion rate because this is cleverer.
SEO can lead more people to visit your website, but excellent Responsive Web Design will encourage visitors to stick to it.
Responsive Web Design is a requisite, which may be viewed with various browsers (Chrome, Edge, Firefox, and Safari) and on different devices. Web visual design and aesthetics are the main factors when an enterprise seeks to revise its website and establish a new website. But these are merely the basics.
Superb Responsive Web Design ensures that the users can experience the website in the same manner through different interfaces, optimizes the usage, and rids them of long delays regardless of the connection speed.
Please note that approximately half of the users would not be willing to wait for more than 3 seconds to download your website. Does your website have this capability?
Now is the moment when you will begin to see the work reflected. The design starts with schemes that will serve as the basis for a preview made with Adobe XD. Before starting the development, you will know how your site will look.
Once the graphic design is approved, the programming will begin, whether you have decided on a development based on WordPress or Laravel.
Laravel (customized coding) or WordPress combined with custom coding. Both are PHP-based solutions and have large communities behind them that are constantly adding features and improving security. Both are PHP-based solutions and have large communities behind them that continually add features and improve safety.
Using WordPress to create a website is more suitable for an enterprise that needs to frequently update its product catalog or publish news on the blog. Its user-friendly and straightforward management interface allows even the internal marketing personnel to edit the page.
Laravel will be better for complex systems with particular business requirements, such as a more complex network system and multi-departmental management, software concatenation, or managing a large amount of member information may need a customized Laravel coding website.
The administration may require people with experience in web development. In addition, since it will be a fully customized solution, compared with a WordPress website, it requires more time to discuss with you the development due to the complexity of the required functions.
Feel free to contact us if you need more detailed information about how to choose the best solution for your company.
