Maxland is a flexible, innovative, trend-thinking fabric brand in Taiwan's textile industry. It provides world-renowned brands with high-value-added functional fabrics suitable for different activities and climatic conditions.
Website planning is the second stage of the rebranding project. In the past, website users got confused due to identification, website structure, and lack of content planning. As a result, the previous website design did not conform to the modern design trend.
After rebranding, the more important thing is to extend the image to the external communication medium, expecting the brand new website to communicate the brand positioning and personality.
Old website data analysis:
Understand website visitor behavior and experience and formulate strategies to improve visitor retention and conversion rates.
Website project planning:
Interviews to understand customer needs, customized website architecture discussion and strategy formulation, and background function requirements definition.
Front-end web design:
Use Wireframe/Prototype to discuss further functions, user experience, and design style with customers. The brand-new identity image was introduced into the website, strengthening the digital experience and jumping out of the inherent form of the traditional textile industry. You can feel the innovative vitality of Maxland from first sight.
The project included the following:
After clarifying the brand positioning and product advantages, more precise contact with the target customer group. The web page in landscape orientation expresses individuality, originality, and modern style, immediately grabbing the user's attention to create an impact. These are the most significant advantages of being easy to use and quickly finding the necessary information.
The reorganized website structure, design, and development have enhanced the memory and topicality of the Maxland Corporate image website and conveyed a new brand identity. The new image invariably increases brand value.
The third stage will use a pillar content strategy based on official social media channels and blog content to build brand awareness and shapes the brand's digital image.
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