Singtex Group is a representative brand in Taiwan's textile industry, providing functional textiles for world-renowned sports brands.
Their brand is synonymous with environmental sustainability and innovative research.
The best example is S.Café®, a coffee yarn textile made from coffee grounds creating a new trend in the international market based on environmentally friendly technology.
When the scale of the enterprise gradually expands, the brand positioning continues to evolve with the market changes. Over the years, they have developed many proud and innovative products. Thus, the original flat, single website structure can no longer meet current needs.
Communicate each functional fabric brand so customers can better understand the advantages of Singtex Group, which has become an urgent matter.
Axis Image has been cooperating with the textile industry for years, and we are familiar with the operation mode of the textile industry and the critical points of communication.
Therefore, we based the central design concept on their core value as an enterprise connected with environmental protection and sustainability. It helps to sort out the product line structure and display the image of individual products, present the information clearly and concisely, and fully present the vertical integration strength of Singtex Group to users.
Website planning:
The planning starts with interviews to understand customer needs, including customized website architecture and strategy formulation, background functions, and website style direction discussions.
Confirmation of corporate identity website design style:
Through Wireframe/Prototype, further discuss functions, user experience, and design style with customers. Front-end web page image design completed.
Customized WordPress website design, customized back-end program development, and RWD website design:
Flexibly add, edit, update, and delete page data content, which is conducive to SEO optimization and improved ranking performance.
Also, we help them with Website Hosting Rental and Basic Warranty Maintenance to keep a continuous optimizing website performance and speed.
A website with a solid group-style branding image fully integrates the brand spirit of "Heaven, Earth, and People. ".
Finally, as a result of this process, we developed a simple and lively web design with an intuitive UI design. The website was created with WordPress and customized with back-end coding. Therefore, any member with the proper credentials can generate or update news or investor area content without advanced computer knowledge.
In addition to flexibility, the ease of editing content is pretty much helpful for customers.
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