MITSUI CHEMICALS EXHIBITION DESIGN-2010 Taipei Semiconductor Show
三井化學

Mitsui Chemicals is a renowned Japanese company that supplies products across numerous industries and fields, and serves as an indispensable role in the semiconductor sector. The entire spatial image of the company surrounds on a “minimalistic” approach ever since the consecutive years of collaboration with AXIS on exhibition planning since 2010, where the coherent and alternating evolution from the simple design using lines in the initial period, to the composed style rendered from geometric shapes that are contoured by diagonal lines, and the gradual assimilation of arc elements in the several latter exhibitions, have coordinated with the design requirements in plane visual. It goes without saying that the evolution process in the image over the past several years achieved from the fulfilment in each design and actual requirement of clients has earned significant trust and recognition.

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